The video Game Console Wars Essay Example for Free

The video Game Console Wars Essay Compare and contrast Nintendo’s marketing strategy for the Wii with Sony’s strategy for PS3. By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements. Similarly, both companies had a product differentiation strategy, with the aim of being distinctly set apart from their competitors by the viewing market.  However, different elements of this strategy were focused on by the firms. For instance, Nintendo differentiated via product form and design. Instead of the traditional controller where buttons are pressed, the Wii had a wireless motion-sensitive controller, which recognises the player’s arm movements. Thus, actions such as golfing, tennis and even dancing can be detected by the game. It is assumed that the rationale behind this is the fact that â€Å"new things and ways of doing things† always grab attention, whether good or bad. Thus, Nintendo’s aim would have been to gain the market’s attention and then convince them positively about the Wii. Conversely, Sony attempted to differentiate through performance quality. Heavy investment was made on a new processing chip and a laser diode, which would rev up the speed drastically and offer superior graphics quality. The video gaming industry prides itself on graphics; hence differentiating in this area may significantly increase demand. One believes however, that Nintendo’s product differentiation strategy had a stronger impact than Sony’s. This is because Sony followed the industry norm, of each new generation of machines being faster and more powerful than the preceding generation, as the case states. Thus, the market was already expecting the enhanced features, compared to the curiosity of a completely new game design by the Wii. With reference to the Ansoff Matrix framework, Nintendo implemented a marketing diversification strategy, whereby they offered a new product to new markets (in terms of untouched customer segments). Nintendo’s designers, according to the case, deliberately developed a machine that is simpler to use, since the complexity of current games appeal only to advance gamers.  This thus,  would allow market reach to a broader demographic of new segments, thereby beginning to challenge Sony’s market share dominance. For instance, males and female above and below the common age bracket of video game players may now demand the Wii. On the other hand, Sony implemented a product development strategy, by launching a new product in their existing market segment of customers, as the Ansoff theory advocates. Hence, Sony’s PS3 targeted their current customer segment for the PS2. A marketing strategy of Sony may have been to have first mover advantage, by launching in November 2006 in the United States before the Wii. Most studies indicate that the market pioneer gains the greatest advantage, however sometimes it can be risky and expensive. In Sony’s case, they would have easily been able to capitalise on the fans of the playstation and PS2 and new customers entering that market. Their downfall however was inadequate launch preparation and planning with regards to their diode technology, as mass production issues caused shortages. Thus, achieving the Christmas season’s full revenue potential was lost. Even though Nintendo was the second mover launching a month after in December, they had an international marketing launch strategy being executed. They made the Wii available in the United States, the Eurozone and United Kingdom. As a result, the benefits of being the first mover would have been gained in the Eurozone and United Kingdom. It is note d that Sony launched the PS3 four months after in Europe. Being the second to enter that market, Sony may have researched any problems Nintendo may have encountered and adjusted accordingly, for a smoother launch. Nintendo appears to have implemented a market-penetration pricing strategy. The Wii at a cost of $250 is 50% less than the 20-gigabyte PS3 (smaller hard drive machine). At this lower price, it is easier for the product to penetrate the market due to affordability in most segments. This aligns with the assumed company’s aim of maximising market share in the current and new segments. To achieve this, Nintendo ensured that the Wii was less costly to manufacture. Moreover, a higher sales volume may lead to lower unit costs and higher long run profits. Conversely, Sony is believed to have a market-skimming pricing strategy. The company invested $2 billion in technology, so this strategy aims at recovering the maximum amount of revenue to cover the high costs incurred in the early stages of the product life cycle. Additionally, S ony has a strong brand due to the success of their previous machines (PS2 and  playstation) and the high price assists in communicating the image of a superior product with quality.What is the key to the Wii’s popularity? The key facet responsible for the Wii’s popularity lies in the innovative design, which â€Å"calls to action† the player with physical movement. The writer views the wireless motion sensitive game console as a new, simple and fun method of gaming for all age groups. As a result, it may appeal not only to the traditional expert video game player like the PS3, but other individuals outside that segment. It thus makes marketing sense, if Nintendo promoted the game as a family requirement for cultivating an enjoyable, quality family time with members. It seems also a great game for various informal social events. Furthermore, since different types of games can be played, the Wii has the potential to appeal to a vast number of different market segments. For instance, The Wii Fit is an exercising game, where aerobics, yoga and other body strengthening activities can be done. Thus, the Wii Fit may have been positioned as a convenient way of losing or maintaining your weight, as it can be done in the comfort of one’s home and a more enjoyable method compared to simply following an instructor on a DVD. Likewise, sports fanatics may gravitate towards the Wii sports for the games of their interest. There also is the possibility of the Wii being used for rehabilitation after a stroke or injury, due to it body strengthen capabilities. It must be noted, that Nintendo’s international marketing strategy of launching in three distinct major areas, was a contributing factor towards the quick popularity gained. The areas were the United States, the Eurozone and the United Kingdom. This means that great strategic marketing focus had to be made on the different areas, to accommodate international cultural differences and legalities. As a result, Nintendo may have had to implement global product strategies for market adaptation in areas such as price, sales promotion, colours, labelling and advertising execution, to name a few. 3. Do you agree with Sony’s decision to incorporate a Blu-ray DVD player in the PS3. The writer agrees with the decision to incorporate a Blu-ray DVD player in the PS3.  Firstly, Sony is considered one of the market leaders in the consumer electric industry; where the brand is known for high quality and advance technology. Since the  consumer market started demanding more high definition TVs and viewing of DVD’s in high definition, it made good marketing sense to satisfy that need for high definition imagery in the video games, which ultimately reinforced the company’s brand. A â€Å"spin off† from this implementation of Blu-ray, is that the PS3 can actually be used by consumers to watch Blu-ray DVD movies, for those who may not own a Blu-ray DVD player. Thus, the value of the PS3 may increase, due to more product uses than the main function. Secondly, it was wise for Sony to include the Blu-ray DVD player in the PS3, due to their current product range developments. Sony had already launched the Blu-ray video format in their DVD players, thus the inclusion in the PS3 was a commendable and necessary marketing move, in order to keep as many products in the range up to date with the latest technological advancements. More importantly, this was a medium to push and promote the adoption of the Blu-ray in the market, reflecting strong strategic planning for profit maximisation. The draw back to the implementation however, was the issue of mass-production difficulties of the diode for the Blu-ray, resulting in shortages for the U.S holiday launch, as the case explains. Thus, it is assumed that there was a deficiency in proper operational planning and execution. This can be a critical concern with new product planning, since shortages can greatly impact forecasted revenue streams and significant opportunities may be lost. In Sony ’s situation, the launch was around the Christmas season, where many PS3s may have been gift considerations and individuals generally spend more on commodities at this time, due to Christmas bonuses and advances. Thus, Sony would not have been able to capitalise on this, due to low supply of machines. In the final analysis however, if Sony had anticipated any production issues to cause marginal temporary shortages at the launch, one is of the opinion that this is not drastic a problem enough, to decide forgoing the implementation of the Blu-ray. This is because consideration is given to the return on investment with the Blu-ray inclusion and the technological drive in the industry at large. The Blu-ray would have generated greater demand than the HD-DVD and take longer to become obsolete, thus having an extended life-span. Some industry observers have noted that the battle between HD-DVD and Blu-ray is reminiscent of the showdown between Beta and VHS videocassette  formats in the 1970s. What was the outcome? The videocassette showdown between Beta and VHS in the 1970’s mainly was a clear example of â€Å"listening and responding† to what the market wants. It began when Sony produced Bata, a video standard which had a recording time of 60 minutes. Almost one year later, JVC launched the VHS, which is another video standard that had a recording time of 120 minutes. The two videocassettes were different in size and completely incompatible. The VHS was cheaper than Beta; however the longer the recording time resulted in a degraded quality of image. The market nevertheless, wanted a longer recording time, which allowed for longer movies and football matched to be recorded. Sony held their end for more years supplying the more upscale market with the 60 minute high quality videocassettes, but eventually in the mid 80’s they had to offer videocassettes with a longer recording time to remain competitive. By then however it was too late and VHS already held dominance in the market. VHS won the battle and in 2002 the last Beta machine was produced. Sony’s mistake was not listening to what the market wants and not willing to compromise the quality to satisfy the market. The battle between HD-DVD and Blu-ray is quite similar, however this time Sony is not the defender, but the challenger. To forecast who the winner may be, the same underlying factor exists, regarding listening to the market and responding. The case explains of the continuous electronic industry’s upgrade towards high definition TVs and DVD movies. Thus, one can assume that consumers want a player which provides the greatest quality of high definition. A common element between HD-DVD and Blu-ray is that they have 1080 lines of resolution (the highest quality video playback possible) on their widescreen HDTV set, as the case shows. Thus, consumers are going to look for other factors which can determine which player provides better quality. Firstly, the fact that Sony’s Blu-ray technology is incompatible with Toshiba (assuming other rival products as well) and can only be used on Sony products, signals that Sony is trying to maintain a type of niche market, which in essence aims at guaranteeing that using Blu-ray technology on Sony products will produce the best quality. This is similar to what Apple does with their range of products. Secondly, over the years Sony has positioned and built their brand to represent â€Å"high quality† and thus brand loyalty is strong among customers in the electronic industry. Lastly, price sends  market signals and the common understanding is that high price tends to reflect high quality. The case states that Sony BDP-S1 and S300 cost $999.99 and $600 respectively, compared to Toshiba’s models ranging from $399.99 to $799.99. Thus the higher price of Sony can be assumed to have better quality. Conclusively, HD-DVD and Blu-ray battle is almost mirrored in Beta and VHS rivalry. VHS won the battle since they satisfied the market’s demand for longer recording time with the videocassette. With HD-DVD and Blu-ray, the market is assumed to want high quality on their high definition widescreen HDTVs. The writer believes that Sony with their Blu-ray technology would win the battle, given that they can reflect a better level of quality over Toshiba, through â€Å"non-1080 lines of resolution† factors.

The Process Of Coastal Erosion Environmental Sciences Essay

The Process Of Coastal Erosion Environmental Sciences Essay Coastal erosion is a natural process in which sand and rocks are dislodged from the shoreline by various eroding agents. Wave erosion is one of the major eroding agents which erode the beaches by breaking the rocks. In coastal erosion land is permanently and completely shifted from one region to another. The intensity of erosion along a beach is influenced by how hard a wave hits it; the intensity of the wave depends on tides and the water density. Coast erosion usually affects most people that live along the coastline and also the marine organisms that have their habitats along estuaries, bays and very shallow parts of the ocean water. Discussion Many coastline are facing rampant coastal erosion and mostly in the Atlantic and gulf where erosion percentages are about 6% per year. Many coastlines within the United States of America have been affected by coastal erosion and in our study today we will concentrate on the coastal erosion in Louisiana specifically along the Mississippi river. Wetlands within the United States are declining at a very fast rate in the past 200 years, this because of the increase in the natural evolutionary processes and also some human activities such as dredging. The wetlands within Louisiana are vast and wide as they extend to about 130 kilometers inland and 300km onshore. Various wetlands within the U.S.A are in stable conditions but the one in Louisiana if not quickly addressed it will be completely eroded in the next two hundred years (Dunne and Knapp 123). The delta plains within the Mississippi river together with its shorelines have been the recipient of sediment deposition by the river dating back to seven thousand years back. There have been shifts in the course of the Mississippi river which has resulted in the staking of sand and mud which later formed deltas which were abandoned by the changing of the river course. These delta began eroding and degrading reason being the following factors; the subsequent increase in the water level which may have been caused by global warming, bombardment by the loose sediment which may have been deposited and also the reason may have been the sudden occurrence of storms which could have washed away the sand particles which were deposited on the deltas. Other than the above reasons the natural marine processes did erode the margins of the deltas which were seaward leading to the formation of barrier beaches and also sandy headlands. Erosion subsequently continued resulting to the barrier islands which were of low relief and eventually causing separation with the main land by lagoons and shallow bays The erosion of the coastal shorelines in Louisiana has really led to the environmental and economic decline of the region as compared to the past. If urgent measures are not addressed the wetland in Louisiana will be no more. Due to the erosion of the deltas there was formation of barrier islands which acted as buffer zones hence leading to the decline of the ocean wave effects to the surrounding wetland and estuaries. Researchers have come up with findings that tend to explain that if the eroding of the barrier islands continue they will be no more by the climax of this century hence exposing the wetlands to the mighty force of marine processes which include; tidal power, transportation of sediments, wave action and the intrusion of salinity. These marine processes will therefore lead to the degrading of the wetlands. Coastal erosion which is also known as shoreline retreat can cause a lot of economic losses since the following sectors are adversely affected and they include ; agric ulture, tourism which to some countries is the main source of income, fishing and shipping as harbors are also affected (Finkl and Khalil 206). In Louisiana there are oil refineries and energy production sites and therefore through coastal erosion such activities are hampered and disrupted. In certain estimation by economists it was noted that if oil refineries in Louisiana were to be hampered for three continuous weeks then the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy could suffer a setback of three hundred thousand jobs and also the loss of over one billion dollars. In a study conducted by waldemar nelson he states that if the coastal erosion is not corrected then the following economic conditions are likely to be affected: the transportation of oil and gas may be disrupted, navigation will also be hampered as erosion will make it difficult to navigate through the Mississippi river, commercial fishing may be hampered and some recreational activities like surfing may be affected. These are the direct impacts that may accrue as a result of coastal erosion. In a study conducted by Richardson and Scott they stated that coast erosion will impact a lot in the general economy of the United States of America. They further stated that there will be loss of jobs, decline in the household earnings and some of the business transitions of economy may be affected if the coastal erosion continues to disrupt industries in Louisiana. These are the indirect challenges that Louisiana may face as a result of the coastal erosion. Louisiana has had a decline in its wetlands for the past thirty years or so due to this a body of experts was formed to address this problem. This body was known as coastal wetlands planning, protection and restoration act which was made up of a task force whose responsibility was to keenly monitor, implement and design the conservation of the coast and also they were to make a follow up of the restoration projects that were being undertaken (Limnological Society of Southern Africa 81). For the purpose of their duties these task force were u fed with the high resolution and colored photographs of the region which were usually taken through aerial photography. These photographs enabled them to monitor the restoration progress and this was to continue for a period of twenty years. This taskforce always submitted a report of its findings and restoration projects to the congress. The projects to be undertaken were usually ranked regarding their costs and the benefits that were to be acqu ired from it. There is a formula which was used in accessing the benefits and ità ¢Ã¢â€š ¬Ã¢â€ž ¢s calculated through a methodology which is usually known as the wetland value assessment. Every year restoration projects were to be done and they include; restoration of the hydrology, protection of the shoreline, restoration of the barrier island, diversions of sediments, marsh management, proper use the material which is dredged, introduction of fresh water, planting vegetation and trapping of nutrients and sediments. A special body was established to monitor the progress and effectiveness of the projects. In the restoration of the coastal erosion in Louisiana the project needed an approximate of five hundred billion dollars to one billion dollar. These amounts were to assist in the protection of Louisiana against hurricane attacks (Morton 08). It is noted that it is not nature alone that is to be blamed on the degradation and destruction of wetlands in Louisiana but also the human activities which have been taking place in the Mississippi river delta. The following are some of the activities; there has been construction of levees which were designed to channel the riversà ¢Ã¢â€š ¬Ã¢â€ž ¢ waters two thousand kilometers inland hence leading to the transportation of sediments which were deposited far from the coast. This sediment was of importance as they usually nourished the wetlands. Another human activity that has degraded the coast was the dredging of canals which were to be used in the facilitating of hydrocarbon exploration and its production, these led to the intrusion of salty water to the wetland from the Gulf of Mexico. Finally the drainage of water into the wetland so as to give room for development and agriculture has led to the loss and subsequent deterioration of the wetland (Finkl and Khalil 187). There are various ideas which have been put forward to address the problem of erosion of the Barrier Island and wetlands. Some of the ideas include; the restoration of the coast through the nourishment of the barrier island, sand and other materials that were dredged to be distributed to the wetlands, some other people state that a new navigation channel to be created so as to allow the delta plains to proceed normally with their erosion. These ideas still have their pros and cons as they still affect some communities, some interests in agriculture and also the petroleum and oil industry. There are various engineering solutions which are very expensive to implement for instance building of breakwaters so as to prevent the full force of the waves from hitting the wetland and also building of breakwaters. This idea is viable but it is very costly. The only way curb this problem is by understanding how wetlands and barrier islands change or evolve. Various coordinated studies are showing how the nature intended both the wetland and barrier island to work. Therefore in the planning process the researchers should take into consideration how they evolve rather than going contrary to Mother Nature. Some studies are also trying to examine the possibilities of replacing sediments with very fine grained sediments. All this are very good and attainable ideas but up to date all the engineering actions performed are still fruitless (Dunne and Knapp 128). .

Autism in Children :: essays research papers

Lemon juice Pepper spray Handcuffs Blindfolds   Ã‚  Ã‚  Ã‚  Ã‚  These are terms that should never enter a parents mind when they send Their children off to school. Especially, if their child is autistic, or has some other kind of learning disability. These terms are known as aversives, and are used to reduce behaviors in children mainly with autism. They cause pain and are a form of punishment for a behavior no matter how large or small i.e. Biting, kicking, punching, not blowing your nose, or not sitting when told to do so. If a command was not followed by a student, the teachers’ immediate reaction is to use one of the many aversives. This is something that has to be stopped and should not be allowed.   Ã‚  Ã‚  Ã‚  Ã‚  This type of behavior modification is used all through out the United States and there are even two known programs that use aversives in New Jersey, Eden Institute and Bancroft Neurohealth. I was personally at Eden and witnessed this going on right in front of me, and I knew of a student that unfortunately past away in one of these places. (will not name which) these techniques are dangerous, torturous, over used, and should not be allowed. There are millions of different things that can be done to achieve the same success rate of reducing behaviors. They may not be as quick, but they can and will work. How about positive reinforcement? A technique used in schools also to reduce behaviors. That means you speak to the child is a positive manner or use a reward system like verbal praise, or a piece of cookie, or a sip of a favorite drink to reduce a behavior. If a child does not listen or does not like to follow directions, you can say â€Å"Mike if you sit quietly then I will give you a piece of cookie† and most of the time the child will listen because he/she really wants that cookie.   Ã‚  Ã‚  Ã‚  Ã‚  Now some may say that’s fine and dandy but what about more aggressive behavior? Like biting or pulling hair. I would say if a child is biting try to find out why the child is biting. Is it because he is upset, can’t verbalize what he/she wants or maybe his/her teeth are bothering them. There are a lot of things that can be done. For starters develop a behavior plan, using the ABC method. This means Antecedent Behavior Consequence.

Euthanasia Programs of Nazi Germany Essay -- ethics, t4 program, experi

On the first of September, 1939 World War II began. Hitler is in power of Nazi Germany and is wanting to cleanse the German people of racially unsound elements. He enacts a program that will aim to eliminate the so called â€Å"lives unworthy of life† called the T4 program (History Place). Over the next six years throughout Germany, many people are experimenting with and euthanized to help Nazi Germany reach a â€Å"pure† state. Was this program that was enacted ethical and what has happened since then to stop something like this from happening again? What kind of medical advances and data did we achieve from it and is it ethical today to use what they learned in today’s medical trials? The T4 program was not the beginning of Germany’s effort to reach a super race. Leading up to the war Hitler enacted the â€Å"Law for the Prevention of Progeny with Hereditary Diseases† in the year of 1933. The law called for the sterilization of anyone that had any hereditary illnesses. The list of hereditary illnesses included: â€Å"schizophrenia, epilepsy, senile disorders, therapy resistant paralysis and syphilitic diseases, retardation, encephalitis, Huntington’s chorea and other neurological conditions.† (History Place) This law was enforced by opening 200 genetic health courts that would analyze the medical records of individuals and decide if they were to be sterilized or not. The sterilization of people usually involved the use of drugs, x-rays, or uterine irritants. Dr. Horst Schumann did a lot of these experiments with sterilization at Auschwitz, where he would take a group of men/women and would expose them to x-rays. Most of his exper iments with x-rays were disappointing but he kept using this method. After he subjected his subjects to x... ...at the expense of the brutally murdered test subjects. I have only highlighted a couple of experiments that they conducted that the data collected from these could be extremely helpful to the humankind. Instead of calling it all bad we can find some good that can be salvaged from the victim’s ashes. Works Cited Georgetown University "Chapter 5 the Nazi Eugenics Programs." Chapter 5 the Nazi Eugenics Programs. N.p., n.d. Web. 25 Nov. 2013. "Nazi Medical Experimentation: The Ethics Of Using Medical Data From Nazi Experiments." The Ethics Of Using Medical Data From Nazi Experiments. N.p., n.d. Web. 09 Dec. 2013. "T4 Program (Nazi Policy)." Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 10 Dec. 2013. "The History Place - Holocaust Timeline: Nazi Euthanasia." The History Place - Holocaust Timeline: Nazi Euthanasia. N.p., n.d. Web. 25 Nov. 2013.

Womens Real Life Problems in Thelma and Louise and Shirley Valentine E

Women's Real Life Problems in Thelma and Louise and Shirley Valentine Throughout the history of film actresses have always received the worst roles in which to portray women. Women are often featured as lovers or prostitutes, backstage roles that support the power and domination of men. Hollywood has always been dominated and ‘run’ by the influence of male actors and directors. Statistics have shown that 71% of male actors are given major roles compared to women who receive only 29% of centre stage roles. Thelma and Louise and Shirley are two films, which change that. They portray woman in a positive role, showing them in a positive light against male oppression. Although Shirley Valentine is a British film and Thelma and Louise is American, both films still show women facing the prejudice of society in the 20th century. In this way women viewers can relate to the films believing them to show the difficulties women face in life, the loss of women’s individuality due to the domination of their husbands and their experiences of sexism and prejudice in modern day society. There are many similarities as well as differences in both films and the storylines are varied, yet both films still feature woman who overcome the typical stereotype that they are nothing but sexual objects for men to abuse. Thelma and Louise a road film featuring two women who are trying to run away from the law because Louise has shot a man who was trying to rape Thelma. Throughout their journey they go on a quest of self-discovery realising the mistakes they have made in life and finding their true identity among the ravages their partners have made ... ... were losing. Therefore I believe both films are successful in presenting stories from a women’s viewpoint on the real life problems women face. Both films are realistic and can be compared to the lives of many women in the same situations. These films allow women to relate to the characters and experience emotions on issues that they have faced throughout history such as rape and sexism. They allow women to feel a sense of hope and to make them understand that they are individuals who must fulfil their dreams. Shirley Valentine and Thelma and Louise allow women to overcome stereotypical images of ‘housewives’ and ‘sex objects’ and present women as strong with their own individual characters. In this way both films are successful in showing the problems and issues women face and overcome from a female perspective.

Does age matter in relationships? Essay

There is a funny thing about love. And that is the fact you never tell as to whom your mate will be. Regardless of how long the relationship may be, we never know who out there will be the one we call our mate. Most people think that age difference between two people that love each other won’t work out. Age is nothing but a number and it shouldn’t stop people from being together. Age is a problem to people because they think that there is no way the relationship will work out since one person is immature and the other is an adult and is mature. Age difference between two people that love each other shouldn’t matter because if two people love each other age should stop them from being together. When people fall in love, they don’t necessarily take age into consideration. What usually matter for them is how they feel for that person Age shouldn’t determine whether or not two people are allowed to love each other and be with one another. Maturity is a big deal when it comes to age. Although that may stop people from loving each other, people learn from their mistakes and will eventually be mature enough. It shouldn’t matter because when you’re with someone you love; you will learn with them and will have experience on how you should act and behave, etc†¦.In the article â€Å"Does Age Matter in Relationships† by J Francis, he says â€Å"Many may argue that with age comes maturity. I beg to differ. Maturity is taught by life’s experiences. Many men and women learn from events in their lives. Events from their childhood may shape their outlook on marriage and relationships. They carry the lessons from these experiences into their adult years.† People learn about maturity from their experiences in life and they learn from their childhood life and will have an effect on their marriage and relationships with older people. The lessons learned from those experiences will bring them to become adults and learn from their mistakes and experiences. (J Francis) An advantage to having someone older than you is that they know more and have knowledge and experience in love and know what it’s like to be hurt or left. They are mature enough to know about having a commitment and are serious in aspects that really matter in relationships. In the other hand, In the  society today, there are many couples who have a big age gap between them. There are men who have younger wives and women who have younger husbands. For men predominantly, they find younger age in the opposite sex as somewhat attractive. For most young women who seek older men, it is quite common that they’re looking for maturity and confidence as well. Oftentimes, they seek someone who is older because they would want someone who can understand them better and perhaps guide them as well since older men have more experience in life. But sometimes, there are people who are far more mature than their age. The main are where problems might exist though would be when it comes to handling the family’s finances. If one of the couple is earning more than the other, conflicts may arise. But as in any relationships, conflicts are to be expected. And these issues can be quickly resolved through open communication. Of course, you cannot avoid family and friends who might not be supportive in your relationship. But do not let this discourage you. If this happens, you should take it as a challenge to work harder in your relationship to prove to them that you can handle it and that you love the person you’re with regardless of their age. If you make age an issue, this will surely affect your relationship. But if you accept your partner whole heartily, then you should be able to adjust pretty well in your relationship and make it work for both of you. In conclusion, the choices you make in your life are solely yours. Age shouldn’t really matter for as long as they both are mature; in addition they had to have the same goals in their lives and care about each other. Always have a positive attitude in your relationship and try to be as understanding as you can be. However, a relationship is like a boat in the ocean and I they can’t work together they cannot land the boat. Moreover, the thing that matters the most in a relationship is the love between couples. You can be in a relationships with a person that takes advantage of you of abuses you; it makes no difference what you age is, they will do that no matter what the age is. Eventually, â€Å"Age is an issue of mind over matter, if you don’t mind it doesn’t matter† –Mark Twain.

Ethics Case Assignment Essay

Wayne Terrago, controller for Robbin Industries, was reviewing production cost reports for the year. One amount in these reports continued to bother himadvertising. During the year, the company had instituted an expensive advertising campaign to sell some of its slower-moving products. It was still too early to tell whether the advertising campaign was successful. There had been much internal debate as how to report advertising cost. The vice president of finance argued that advertising costs should be reported as a cost of production, just like direct materials and direct labor. He therefore recommended that this cost be identified as manufacturing overhead and reported as part of inventory costs until sold. Others disagreed. Terrago believed that this cost should be reported as an expense of the current period, based on the conservatism principle. Others argued that it should be reported as Prepaid Advertising and reported as a current asset. The president finally had to decide the issue. He argued that these costs should be reported as inventory. His arguments were practical ones. He noted that the company was experiencing financial difficulty and expensing this amount in the current period might jeopardize a planned bond offering. Also, by reporting the advertising costs as inventory rather than as prepaid advertising, less attention would be directed to it by the financial community. Instructions (a) Who are the stakeholders in this situation The stakeholders in this situation are Wayne Terrago controller for Robbin Industries, Robbin Industries vice president of finance, Robbin Industries employees (others I am assuming are employees from Robbin Industries financial department), and the financial community (external users). Correct INCLUDEPICTURE http//edugen.wiley.com/edugen/courses/crs4477/common/art/pixel.gif MERGEFORMATINET (b) What are the ethical issues involved in this situation The ethical issue involved in this situation is how to report advertising cost. The case shows many discrepancies about the way the advertising expenses should be recorded.